Sova
Resources

FRANCHISE MARKETING
INTELLIGENCE.

Guides, research, templates, and playbooks — built for Canadian franchise operators who want to grow with confidence.

Guide18 min read
Marketing Strategy

The Canadian Franchise Marketing Playbook

A comprehensive guide to building a marketing system that scales across your entire franchise network — from co-op fund governance to local campaign execution.

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Research12 min read
Industry Research

State of Canadian Franchise Marketing 2025

Annual research covering budget allocation trends, digital adoption rates, and performance benchmarks across 800+ Canadian franchise locations.

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Guide9 min read
Compliance

CASL Compliance for Franchise Marketers

What every Canadian franchise brand needs to know about express consent, implied consent, and managing opt-outs at scale across multiple locations.

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TemplateTemplate
Operations

Co-Op Fund Policy Template

A battle-tested template for structuring your franchise marketing fund — contribution rates, eligible spend categories, approval workflows, and audit provisions.

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Research7 min read
Case Study

Geofencing ROI in Canadian QSR: A 12-Month Study

How three Canadian QSR brands used precision geofencing to increase in-store visits by 23% while reducing cost-per-acquisition by 31%.

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Guide11 min read
Brand

Building a Franchise Brand Standards Manual

From logo usage to approved vendor lists — how to create a brand standards document that actually protects your brand without stifling franchisee initiative.

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Stay Informed

THE FRANCHISE MARKETING BRIEF.

Monthly intelligence for Canadian franchise marketers — industry shifts, platform updates, and curated insights.

CASL-compliant. Your information stays with us.